The
7 Biggest Social Media Sites in 2020
Social Media Networks:
We’re
going to take a look at each of the seven major social media platforms in our social media guide: Facebook, Twitter,
LinkedIn, Instagram, Snapchat, Pinterest, and Reddit.
1. Facebook
·
Headquarters: Menlo
Park, CA
·
Founded: 2004
·
Active
Monthly Users: 2.45 billion
This
OG social media network is tried and true, and no matter your industry, there’s
a space for you on Facebook.
Some
of the leading industries on Facebook include financial services, ecommerce,
retail, gaming, entertainment, media, telecom, technology, consumer goods, and
automotive businesses.
While
the News Feed increasingly suppresses business posts, there are still ways to
bolster engagement without investing in ads.
Consider
joining (or creating) groups, using a Facebook Messenger chatbot, or using live
video to up your engagement.
2. Twitter
·
Headquarters: San
Francisco, CA
·
Founded: 2006
·
Active
Monthly Users: 330 million
Fast
and sometimes furious, certain businesses really thrive on Twitter.
If
your business is related to entertainment, sports, politics, or marketing, you
stand to earn tremendous engagement on Twitter.
On
Twitter, brands have an opportunity to craft and hone their voice – there’s
room to be clever and personable in addition to informative and helpful.
Jump
into threads, provide value, share your own content as well as others, and join
the nonstop conversation.
3. LinkedIn
·
Headquarters: Mountain
View, CA
·
Founded: 2003
·
Active
Monthly Users: 310 million
Within
its massive network of professionals, you’ll find more than 61 million users in
senior positions on LinkedIn.
If
you’re looking for decision makers who have the power to hire your company,
stock your product, or partner with you, LinkedIn is the place to be.
Did
you know that 44% of
LinkedIn users have an income above the national median? Or that more than 50% of Americans
with a college degree use LinkedIn?
It
might not be the flashiest social media network, but there’s unlimited
potential for connecting with an elite group of professionals who can make a
difference for your business.
4. Instagram
·
Headquarters: Menlo
Park, CA
·
Launched: 2010
·
Active
users: 1 billion
Instagram is a smorgasbord of
eye-catching visuals and inspiring creativity.
It’s
also a social network where product-based businesses, influencers, and coaches
can thrive.
Since
introducing shoppable posts in 2018, the potential ROI for product-based
businesses is higher than ever – not only can B2B’s connect with a massive
audience, they can link the product information and sales straight from the
‘gram.
If
your target demographic is under 35, Instagram is a gold mine: 63% of users are between
the ages of 18 to 34, with virtually even split between male and female users.
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5. Snapchat
·
Headquarters: Los
Angeles, CA
·
Founded: 2011
·
Active
Monthly Users: 360 million
If
your target demographic is young, you definitely want to get in on Snapchat.
The
most active users are Snapchat are 13-year-olds, and they’re spending upwards
of 30 minutes a day on the app.
Snapchat
is a haven for user-generated content, behind-the-scenes videos, exclusive
offers, and influencer takeovers.
6. Pinterest
·
Founded: 2010
·
Headquarters: San
Francisco, CA
·
Active
Monthly Users: 322 million
Some
of the most popular content on Pinterest includes
fashion, food, decor, wedding, workout and DIY-related pins.
In
addition, anything with rich visual can thrive on Pinterest.
Notably,
81% of Pinterest users are female – if you have a predominantly female
audience, that’s a compelling reason to invest time in social media marketing
on Pinterest.
That’s
not to say that men aren’t on Pinterest.
In
fact, 40% of
new Pinterest signups are male.
7. Reddit
·
Founded: 2005
·
Headquarters: San
Francisco, CA
·
Active
Monthly Users: 430 million
Reddit heralds itself as “the front page
of the internet.”
According
to Alexa rankings, Reddit is one of the top 20 most-visited sites.
Reddit
has a unique blend of content and community, with more than 150,000 communities
dedicated to every topic imaginable.
With
so many niches, there’s a place for every brand and business – it’s a matter of
finding the niches where your potential customers are active and diving in.
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