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Thursday, March 12, 2020

What is the difference between YouTube ad revenue and estimated revenue in analytics section of YouTube?

Whatis the difference between YouTube ad revenue and estimated revenue in analyticssection of YouTube?

See how much money you’ve made on YouTube
You can see your estimated earnings on the Revenue tab of YouTube Analytics. Your finalized earnings appear in AdSense.
See your estimated earnings
  1. Sign in to YouTube Studio.
  2. From the left menu, select Analytics.
  3. From the top menu, select Revenue.
Monthly estimated revenue
You can use the Monthly estimated revenue report to get an idea of how your estimated earnings have changed over time.
Transaction revenue
You can use the Transaction revenue report to get an overview of estimated earnings specifically generated by transactions from channel memberships and merch.
See your finalized earnings
You can find finalized YouTube earnings within your AdSense account.
  1. Sign in to your AdSense account.
  2. On the left, select Settings Payments
  3. You'll see your total earnings for the selected timeframe and your last transactions.
About finalized earnings
Finalized earnings are not transferred to AdSense until about halfway through the following month (i.e. earnings accrued in June will be transferred to AdSense in mid-July).
Finalized YouTube earnings for the previous month are added to your AdSense account balance between the 10th and 14th of the month and paid out that month if your total balance has reached the payment threshold and if you have no payment holds. Learn more about AdSense payments in the AdSense Help Center.
Estimated vs. finalized earnings
Estimated revenue in YouTube Analytics may differ from finalized payments due to final adjustments and is modified at the end of the month to match. Estimated revenue does not include partner-sold or partner-served advertising revenue (you can contact your partner manager if you have questions).
Metrics to know
Average view duration
Estimated average minutes watched per view for the selected video and date range.
Estimated monetized playbacks
A monetized playback is when a viewer views your video (i.e., a view) and is shown at least one ad impression, or when the viewer quits watching during the pre-roll ad without ever reaching your video (i.e., an abandonment).
Playback-based CPM
The estimated average gross revenue per thousand playbacks where one or more ads are shown.
Transactions
Number of transactions from paid content or Super Chat for the selected date range and region.
Views
The number of legitimate views for your channels or videos.
Watch time (minutes)
The amount of time that a viewer has watched a video. This gives you a sense of what content viewers actually watch (as opposed to videos that they click on and then abandon).
Your estimated ad revenue
Estimated revenue from AdSense and DoubleClick ads for the selected date range and region. This number does not include revenue from any partner-sold ads.
Your estimated revenue
Total estimated revenue (net revenue) from all Google-sold ads and transactions for the selected date range and region.
Your revenue per transaction
Average amount of a transaction from paid content or Super Chat for the selected date range and region.
Your transaction revenue
Estimated net revenue from transactions, such as paid content and Super Chat, deducting any partner charged refunds for the selected date range and region.
Your YouTube Premium revenue
Estimated revenue from YouTube Premium for the selected date range and region.

Question : 1

What is the difference between YouTube ad revenue and estimated revenue in analytics section of YouTube?

 "Your Estimated Revenue" is the estimated net revenue from ads on your videos. This will be close to what will actually be added to your AdSense account once a month after some adjustments.
"YouTube AdRevenue" is gross revenue. It will include gross revenue from all Google sold advertising and services like Double-click. It is gross revenue, which means that all these various parties' cuts haven't been taken out. This is completely different from "Your Estimated Revenue" which is only your small part of that gross.
Question : 2 Should you only consider YOUR ESTIMATED REVENUE????
In the Analytics section of your YouTube channel you see Revenue Reports which has 2 sub categories.


1) Revenue
2) Ad rates

Under Revenue you see "your Estimated revenue"
and under Ad rates you see "YouTube ad revenue"

Because that is what you should be getting. Just note that it says "estimated", it could differ slightly with what you would really get. But its only slightly.
Now, "YouTube ad revenue" is the total amount your channel gets before YouTube takes their cut.

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